Appreciation

Extracting Maximum Information from Facts

Appreciation is a very simple but powerful technique for extracting the maximum amount of information from a simple fact.

How to Use the Tool:

Starting with a fact, ask the question 'So what?' i.e. what are the implications of that fact? Keep on asking that question until you have drawn all possible inferences.

Example:

Appreciation is a technique used by military planners, so we will take a military example:

Fact: It rained heavily last night

So What?

– The ground will be wet

So What?

– It will turn into mud quickly

So What?

– If many troops and vehicles pass over the same ground, movement will be progressively slower and more difficult as the ground gets muddier and more difficult.

So What?

– Where possible, stick to paved roads. Otherwise expect movement to be much slower than normal.

While it would be possible to reach this conclusion without the use of a formal technique, Appreciation provides a framework within which you can extract information quickly, effectively and reliably.

Key points:

Asking 'so what?' repeatedly helps you to extract all important information implied by a fact.